Under Armour Acquires Endomondo and MyFitnessPal to Establish the World's Largest Digital Health and Fitness Community
![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2018/04/Fitness-Aps.png)
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
![Who Owns MyFitnessPal? Exploring the History and Impact of the Popular Fitness App - The Enlightened Mindset Who Owns MyFitnessPal? Exploring the History and Impact of the Popular Fitness App - The Enlightened Mindset](https://www.lihpao.com/wp-content/uploads/2023/01/who-owns-my-fitness-pal.jpg)
Who Owns MyFitnessPal? Exploring the History and Impact of the Popular Fitness App - The Enlightened Mindset
![The MyFitnessPal app is seen on a smartphone in Golden, Colorado February 5, 2015. Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million, The MyFitnessPal app is seen on a smartphone in Golden, Colorado February 5, 2015. Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million,](https://l450v.alamy.com/450v/2cwt7hb/the-myfitnesspal-app-is-seen-on-a-smartphone-in-golden-colorado-february-5-2015-under-armour-inc-which-provides-sports-clothing-and-accessories-has-acquired-two-mobile-apps-for-about-560-million-moving-deeper-into-the-trendy-connected-fitness-and-wearable-devices-sphere-the-company-said-it-would-pay-475-million-for-myfitnesspal-a-free-app-for-tracking-food-habits-and-caloric-intake-reutersrick-wilking-united-states-tags-business-science-technology-2cwt7hb.jpg)
The MyFitnessPal app is seen on a smartphone in Golden, Colorado February 5, 2015. Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million,
![Under Armour to pay $560M for MyFitnessPal, Endomondo fitness tracking apps (Video) - Baltimore Business Journal Under Armour to pay $560M for MyFitnessPal, Endomondo fitness tracking apps (Video) - Baltimore Business Journal](http://media.bizj.us/view/img/3814891/under-armour-kevin-plank-2*1200xx3989-2252-0-341.jpg)
Under Armour to pay $560M for MyFitnessPal, Endomondo fitness tracking apps (Video) - Baltimore Business Journal
![The MyFitnessPal app, with a mention of the acquisition by Under Armor, is seen on a smartphone in Golden, Colorado in this February 5, 2015 photo illustration. Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile ... The MyFitnessPal app, with a mention of the acquisition by Under Armor, is seen on a smartphone in Golden, Colorado in this February 5, 2015 photo illustration. Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile ...](https://c8.alamy.com/zooms/6/da3cc042b668468cbd21bdc172538eb4/2cy7cxj.jpg)